Ann-Lynn Hamelink
If there’s someone who is an absolute pro in delivering a message, knows exactly how to go about an explanation, recognizes why you want to tell it and to whom, it’s Ann-Lynn Hamelink. As Editor-in-Chief and presenter at RTL Z, Ann-Lynn gets her hands dirty on the daily alongside her team to separate the wheat from the chaff and create captivating stories. And she does so with verve. She’s a woman we can learn a lot from. Especially if you spend as much time in the media world as she does.
Occupation
Editor-in-Chief and presenter at RTL Z
Speaking at The Self-Made Summit about
PR and how to generate visibility for your company/brand/individual. Building a business or kicking ass at that dream job is one thing. Ensuring that everyone knows that incredible company you work for, or the inspiring brand you built as a person with a really intriguing narrative (one that deserves to be in the spotlight), is a whole other story. Most of the time, media exposure can’t be bought, unless we’re talking about costly advertorials or advertisements. Which is why companies regularly use PR as a key tool. But how do you really do PR? How do you do it well? How can you use it as a strategic weapon; as a tactical tool? In her PR workshop, Ann-Lynn explains how to stand out in the right way. In a way that gets you newspaper, website, blog and TV coverage. Who is your audience? Who are you talking to? How do you write a good press release? And how do you deal with (difficult) questions from journalists? Ann-lynn Hamelink tells all about the do’s and don’ts when it comes to dealing with the media.
Expert knowledge
Knows how journalists are wired and how to reel them in
Will show you what makes for a strong press release
Explains how important ‘target-group thinking’ is
Will also teach you what not to do when dealing with the media
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